A few months ago the Pennsylvania Department of General Services (SGS) handed us the opportunity to auction a Bridge Inspection Crane.  A few years back, in the infancy of our relationship with the DGA, they handed us a similar task.  We took this early opportunity to show the DGS the power of a well executed online auction.  The first crane that we put up for auction surpassed the expectations of the DGS and they were sold on the idea of online auctions. 

This success was not short lived.  We have executed a number of online auctions for the DGS with excellent results.  First of all we have over 8900+ registered global bidders.  Some are as close as Pittsburgh, PA, while others are in the far reaches of India and other European nations.  Second, we use the internet to target industry specific buyers and market our auctions directly to them.  This process has been applied to everything from scrap metal to industry specific bearing manufacture equipment, textile equipment and tractor trailers  While some auctions are marketed directly to our bidding pool, we find it necessary to extend our marketing to the right people and the right industries that are going to be interested in participating in these select auctions.

This most recent bridge crane auction was another success story.  We were able to target the bidders from the previous auction and use what we learned about this specific industry to market this item to folks that we believe would be interested in participating in the auction. 

We opened this auction with a $20,000 opening bid and were able to engage enough the bidders to drive the price to over $115,000 at close.  It was a gold star once again for our rolling stock and transportation expert, Michael Frate and another successfully executed sale for the DGS.

We are currently hosting an online auctions for Backhoes, Loaders and Office Equipment for the DGS and will be hosting additional online auctions for rolling stock in March and April.  You can always see our current auctions at http://www.asset-auctions.com/auctions.html

This entry was posted on Friday, February 23rd, 2007 at 8:01 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.